Mapping Out Marketing: Navigation Lessons from the Ivory Trenches

Mapping Out Marketing: Navigation Lessons from the Ivory Trenches This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers. Wydawnictwo: Taylor & Francis Rok wydania: 2018 Okładka: twarda Liczba stron: 194 Wymiary: 31.2 x 24.2 x 1.8 cm Ilustracje: 55 Line drawings, black and white Język: angielski ISBN: 9781138082229