The Rhetoric of Soft Power

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors. Autor: Craig Hayden Wydawnictwo: Lexington Books Rok wydania: 2011 Okładka: twarda Liczba stron: 308 Wymiary: 15.6 x 23.5 x 2.7 cm Język: angielski ISBN: 9780739142585