Optimal Investment and Marketing Strategies

Optimal Investment And Marketing Strategies Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns. Autor: Ilona (Stevens Inst Of Tech Murynets Wydawnictwo: World Scientific Publishing Co Pte Ltd Rok wydania: 2012 Okładka: twarda Liczba stron: 88 Wymiary: 15.7 x 23 x 1.2 cm Język: angielski ISBN: 9789814383264