The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

The Pricing Journey: The Organizational Transformation Toward Pricing Excellence In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence. Autor: Stephan M. Liozu Wydawnictwo: Stanford University Press Rok wydania: 2015 Okładka: twarda Liczba stron: 240 Wymiary: 16 x 23.7 x 1.8 cm Język: angielski ISBN: 9780804788748