The Global Sport Economy: Contemporary Issues

The Global Sport Economy: Contemporary Issues group work Wydawca: Taylor & Francis Ltd Data wydania: 2020 ISBN: 9780367729004 Liczba stron: 330 Format: 155 x 236 x 24 Rodzaj oprawy: Paperback / softback Opis produktu: This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.