Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever? Pine Joseph B. ,Peppers Don ,Rogers Martha Ph.D Wydawca: Harvard Business Review Press Data wydania: 2010 ISBN: 9781422140277 Liczba stron: 96 Format: 172 x 127 x 7 Rodzaj oprawy: Paperback / softback Opis produktu: Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a learning relationship . This title explains how over time, this ongoing relationship allows your company to meet customer s changing needs, develop learning relationships with them and retain their business forever.