Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing

Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing Product and service designers place emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. This book guides the reader to an understanding of the way gender influences our visual perception. It explores design, visual aesthetics, language and communication. Autor: Gloria Moss Wydawnictwo: Taylor & Francis Rok wydania: 2009 Okładka: twarda Liczba stron: 268 Wymiary: 23.9 x 16.4 x 2.4 cm Język: angielski ISBN: 9780566087868