Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers Lichtenthal J David Wydawca: Taylor & Francis Inc Data wydania: 2004 ISBN: 9780789001320 Liczba stron: 318 Format: 280 x 210 Rodzaj oprawy: Paperback / softback Opis produktu: Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating