Dynamics of Mass Communication: Media in Transition

Dynamics of Mass Communication: Media in Transition Dominick Joseph Wydawca: McGraw-Hill Education - Europe Data wydania: 2012 ISBN: 9780071318266 Liczba stron: 512 Format: 275 x 218 x 19 Rodzaj oprawy: Paperback / softback Opis produktu: Offers an introduction for mass communication majors and non-majors alike. This book takes a look at the changing world of mass media. It also explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet.