Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. Autor: Thomas Rudolph, Felix Brunner Wydawnictwo: De Gruyter Rok wydania: 2015 Okładka: twarda Liczba stron: 84 Wymiary: 17 x 24 x 0.6 cm Ilustracje: 30 Illustrations, color Język: angielski ISBN: 9783110416985