Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly. Autor: Elizabeth (Rutgers University Hirschman Wydawnictwo: Taylor & Francis Rok wydania: 2016 Okładka: twarda Liczba stron: 108 Wymiary: 22.9 x 15.2 cm Ilustracje: 10 Tables, black and white; 40 Halftones, black and white; 40 Illustrations, black and white Język: angielski ISBN: 9781138933392