Mail Surveys: Improving the Quality

Mail Surveys: Improving the Quality Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives. Autor: Thomas W. Mangione Wydawnictwo: Sage Publications Rok wydania: 1995 Okładka: miękka Liczba stron: 144 Wymiary: 21.5 x 13.9 cm Język: angielski ISBN: 9780803946637