Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust Hartley Kate Wydawca: Kogan Page Ltd Data wydania: 2019 ISBN: 9780749486501 Liczba stron: 256 Format: 159 x 234 x 15 Rodzaj oprawy: Paperback / softback Opis produktu: Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.