Product Management in the Digital Era: Theory and Practice

Product Management in the Digital Era: Theory and Practice Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires. Autor: Srinivas (Indian Institute of Management Pingali, Shankar (Indian Institute of Management Udaipur Prakash Wydawnictwo: Taylor & Francis Rok wydania: 2024 Okładka: miękka Liczba stron: 290 Wymiary: 15.6 x 23.4 x 2 cm Ilustracje: 58 Tables, black and white; 69 Line drawings, black and white; 14 Halftones, black and white; 83 Illustrations, black and white Język: angielski ISBN: 9781032898223