Change 2.0: Beyond Organisational Transformation

Change 2.0: Beyond Organisational Transformation Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. 'Change before you have to' - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically. Autor: Joachim Klewes, Ralf Langen Wydawnictwo: Springer Rok wydania: 2008 Okładka: twarda Liczba stron: 188 Wymiary: 15.5 x 23.5 x 1.8 cm Ilustracje: 8 Tables, black and white; XIV, 188 p. Język: angielski ISBN: 9783540774945