Marketing Warfare

Marketing Warfare Wydawca: McGraw-Hill Companies Opis produktu "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek "Revolutionary! Surprising!"­­Business Week _"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­_USA Today Specyfikacja SKU: MGWH000742805 EAN: 9780070527263 Waga: 272 g Author: Ries, Al Binding: Paperback Pages: 224 Publication Year: 1997 BISAC Category 1: BUS043000 BISAC Category 2: BUS002000