101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Waugh Troy Wydawca: John Wiley & Sons Inc Data wydania: 2004 ISBN: 9780471651109 Liczba stron: 266 Format: 242 x 166 x 23 Rodzaj oprawy: Hardback Opis produktu: Troy Waugh-- the rainmakers rainmaker --has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.