Group Consensus and Minority Influence: Implications for Innovation

Group Consensus and Minority Influence: Implications for Innovation group work Wydawca: John Wiley and Sons Ltd Data wydania: 2001 ISBN: 9780631212324 Liczba stron: 340 Format: 236 x 158 x 31 Rodzaj oprawy: Hardback Opis produktu: This text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. provides useful insights on how to work more effectively with groups in applied settings. An innovative contribution to research on consensus and innovation.