Sustainable Destination Branding and Marketing: Strategies for Tourism Development

Sustainable Destination Branding and Marketing: Strategies for Tourism Development Praca zbiorowa Wydawca: CABI Publishing Data wydania: 2019 ISBN: 9781786394286 Liczba stron: 260 Format: 178 x 250 x 20 Rodzaj oprawy: Hardback Opis produktu: This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.