Multisensory Packaging: Designing New Product Experiences

Multisensory Packaging: Designing New Product Experiences Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Wydawnictwo: Springer Rok wydania: 2018 Okładka: twarda Liczba stron: 378 Wymiary: 27.9 x 21 x 0.3 cm Ilustracje: 26 Illustrations, black and white; XV, 378 p. 26 illus. Język: angielski ISBN: 9783319949765