Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness (2020)

Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness Presents original research documenting the size and nature of the sea of sameness customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value. Autor: Dr Simon Kelly, Dr Paul Johnston Wydawnictwo: Kogan Page Ltd Rok wydania: 2020 Okładka: miękka Liczba stron: 264 Wymiary: 15.6 x 23.2 x 1.8 cm Język: angielski ISBN: 9781789664829