Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge

Entrepreneurship as Strategy: Competing on the Entrepreneurial Edge The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. This book deals with this topic. Autor: G. Dale Meyer, Kurt Allen Heppard Wydawnictwo: Sage Publications Rok wydania: 2000 Okładka: twarda Liczba stron: 168 Wymiary: 22.8 x 15.2 cm Język: angielski ISBN: 9780761915799