Marketing Communication: New Approaches, Technologies, and Styles

Marketing Communication: New Approaches, Technologies, and Styles Provides an overview and analysis of the world of marketing communication in the 21st Century. This book focuses on developments in marketing communication, and is of interest to academics, students, and marketing professionals. It is intended as a supplemental reader for undergraduate, graduate, and MBA courses. Wydawnictwo: Oxford University Press Rok wydania: 2005 Okładka: twarda Liczba stron: 320 Wymiary: 24.2 x 16.3 x 2.8 cm Ilustracje: Tables and line drawings Język: angielski ISBN: 9780199276943