Introducing Management in a Global Context

Introducing Management in a Global Context MacIntosh Professor Robert (Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University) ,O Gorman Professor Kevin D (former Head of Business Management School of Languages and Management Heriot-Watt University Wydawca: Goodfellow Publishers Limited Data wydania: 2015 ISBN: 9781910158487 Liczba stron: 240 Format: 248 x 191 x 21 Rodzaj oprawy: Paperback / softback Opis produktu: Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.