Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka

Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Autor: Charitha Harshani Perera, Rajkishore Nayak Wydawnictwo: Springer Rok wydania: 2023 Okładka: miękka Liczba stron: 275 Wymiary: 23.5 x 15.5 cm Ilustracje: 16 Illustrations, color; 2 Illustrations, black and white; XVII, 275 p. 18 illus., 16 illus. in color. Język: angielski ISBN: 9789811950193