The End of Fundraising: Raise More Money by Selling Your Impact

The End of Fundraising: Raise More Money by Selling Your Impact Saul Jason Wydawca: John Wiley & Sons Inc Data wydania: 2011 ISBN: 9780470597071 Liczba stron: 240 Format: 239 x 164 x 24 Rodzaj oprawy: Hardback Opis produktu: Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts.