Housework and Housewives in American Advertising: Married to the Mop

Housework and Housewives in American Advertising: Married to the Mop Neuhaus Jessamyn Wydawca: Palgrave Macmillan Data wydania: 2013 ISBN: 9781137347237 Liczba stron: 273 Format: 210 x 140 x 16 Rodzaj oprawy: Paperback / softback Opis produktu: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.