Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology

Dynamic Fashion Marketing: Internationalisation, Sustainability and Technology This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research. Wydawnictwo: Taylor & Francis Rok wydania: 2026 Okładka: twarda Liczba stron: 262 Wymiary: 16.5 x 24.3 x 2.2 cm Ilustracje: 13 Tables, black and white; 15 Line drawings, black and white; 7 Halftones, black and white; 22 Illustrations, black and white Język: angielski ISBN: 9781032857640