Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models

Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeksto examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. Autor: David Dempsey, Felicity Kelliher Wydawnictwo: Springer Rok wydania: 2018 Okładka: miękka Liczba stron: 205 Wymiary: 21 x 14.8 cm Ilustracje: 16 Illustrations, color Język: angielski ISBN: 9783319876931