Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Wydawnictwo: Springer Rok wydania: 2022 Okładka: twarda Liczba stron: 457 Wymiary: 23.5 x 15.5 cm Ilustracje: 1 Illustrations, black and white; XVII, 457 p. 1 illus. Język: angielski ISBN: 9783031074219