Public Branding and Marketing: A Global Viewpoint

Public Branding and Marketing: A Global Viewpoint This edited volume details public branding and marketing from a global, comparative perspective. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. Wydawnictwo: Springer Rok wydania: 2022 Okładka: miękka Liczba stron: 283 Wymiary: 23.5 x 15.5 cm Ilustracje: 44 Illustrations, black and white Język: angielski ISBN: 9783030705077