Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. Autor: Piyush Kumar, Kunal Gupta Wydawnictwo: Business Expert Press Rok wydania: 2011 Okładka: miękka Liczba stron: 181 Wymiary: 22.8 x 15.3 x 1 cm Język: angielski ISBN: 9781606491935