How Creating Customer Value Makes You a Great Executive

How Creating Customer Value Makes You a Great Executive Companies fail to create value as well as they could because tools of customer value are not known. The author corrects this in simple steps by defining customer value, how it builds loyalty, market share, and profitability; and how customer value can be measured and created. Autor: Gautam Mahajan Wydawnictwo: Business Expert Press Rok wydania: 2017 Okładka: miękka Liczba stron: 156 Wymiary: 22.8 x 15.2 x 0.8 cm Język: angielski ISBN: 9781631579882