Emotion in Advertising: Theoretical and Practical Explorations

Emotion in Advertising: Theoretical and Practical Explorations Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Autor: Stuart Agres, Tony M. Dubitsky Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 1990 Okładka: twarda Liczba stron: 408 Wymiary: 24 x 16.1 x 2.6 cm Język: angielski ISBN: 9780899305370