Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives

Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives This book features not only the latest trends but also academic and industry practitioner stakeholders perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. Wydawnictwo: Springer Rok wydania: 2015 Okładka: twarda Liczba stron: 258 Wymiary: 15.5 x 23.5 x 1.8 cm Ilustracje: 16 Illustrations, color; 7 Illustrations, black and white; XIX, 258 p. 23 illus., 16 illus. in color. Język: angielski ISBN: 9783662468807