Consumer Value: A Framework for Analysis and Research

Consumer Value: A Framework for Analysis and Research group work Wydawca: Taylor & Francis Ltd Data wydania: 1998 ISBN: 9780415191920 Liczba stron: 224 Format: 234 x 156 Rodzaj oprawy: Hardback Opis produktu: Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of value it is as provocative as it is rigorous.