Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies and shows how to leverage them to reach new markets. Autor: Devanathan (University of Kentucky Sudharshan Wydawnictwo: Emerald Publishing Limited Rok wydania: 2020 Okładka: twarda Liczba stron: 272 Wymiary: 23.9 x 16 x 2.1 cm Język: angielski ISBN: 9781839096013