Media Management

Media Management: Strategy, Business Models and Case Studies Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away. Autor: Bernd W. Wirtz Wydawnictwo: Springer Rok wydania: 2021 Okładka: miękka Liczba stron: 315 Wymiary: 23.4 x 15.8 x 2 cm Ilustracje: 28 Illustrations, color; 113 Illustrations, black and white; XII, 315 p. 141 illus., 28 illus. in color. Język: angielski ISBN: 9783030479152