Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds

Historicising Transmedia Storytelling: Early Twentieth-Century Transmedia Story Worlds Freeman Matthew Wydawca: Taylor & Francis Ltd Data wydania: 2019 ISBN: 9780367884710 Liczba stron: 210 Format: 153 x 227 x 16 Rodzaj oprawy: Paperback / softback Opis produktu: Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.