The Backward Art of Spending Money Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development. Nearly 85 years ago, Wesley Clair Mitchell, the acknowledged leader of American economists during the first half of this century, wrote: 'Important as the art of spending is, we have developed less skill in its practice than in the practice of making money. Common sense forbids our wasting dollars earned by irksome efforts; and yet we are notoriously extravagant. Ignorance of qualities, uncertainty of taste, lack of accounting, carelessness about pricesà. Many of us scarcely know what becomes of our moneyà.'More than ever, in our world of ever-increasing credit card debt, lenient bankruptcy laws, and runaway consumption, these word Autor: Wesley Mitchell Wydawnictwo: Taylor & Francis Rok wydania: 2018 Okładka: twarda Liczba stron: 504 Wymiary: 22.9 x 15.2 cm Język: angielski ISBN: 9781138534377