Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent fly on the wall observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mats journey through his transformation effort. Autor: Michael Farmer Wydawnictwo: LID Publishing Rok wydania: 2023 Okładka: miękka Liczba stron: 256 Wymiary: 23.3 x 15.9 x 1.8 cm Język: angielski ISBN: 9781911687641