The Culture Factor: Cross-National Management and the Foreign Venture

The Culture Factor: Cross-National Management and the Foreign Venture Neal Mark Wydawca: Palgrave Macmillan Data wydania: 1998 ISBN: 9781349146857 Liczba stron: 157 Format: 216 x 140 Rodzaj oprawy: Paperback / softback Opis produktu: Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale.