The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge

The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation. Autor: Thomas Kolster Wydawnictwo: Taylor & Francis Rok wydania: 2020 Okładka: twarda Liczba stron: 282 Wymiary: 23.4 x 15.6 cm Ilustracje: 240 Illustrations, black and white Język: angielski ISBN: 9780367242701