An Instructors Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively

An Instructors Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.H2H Marketing focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization. Autor: Philip Kotler, Waldemar Pfoertsch Wydawnictwo: Springer Rok wydania: 2024 Okładka: twarda Liczba stron: 181 Wymiary: 16 x 24.2 x 1.8 cm Ilustracje: 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus. in color. Język: angielski ISBN: 9783031490040