Essential Law for Marketers

Essential Law for Marketers Kolah Ardi (Henley Business School UK) Wydawca: Taylor & Francis Ltd Data wydania: 2002 ISBN: 9780750655002 Liczba stron: 444 Format: 245 x 186 x 26 Rodzaj oprawy: Paperback / softback Opis produktu: Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for keeping it legal without losing sight of the overall commercial objectives.