Information Sources in Advertising History

Information Sources in Advertising History ?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History Autor: Richard Pollay Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 1990 Okładka: twarda Liczba stron: 330 Wymiary: 23.5 x 15.7 x 2.5 cm Język: angielski ISBN: 9780313214226