Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

Shoppernomics: How to Shorten and Focus the Shoppers Routes to Purchase Mullin Roddy ,Harper Colin Wydawca: Taylor & Francis Ltd Data wydania: 2014 ISBN: 9781472424853 Liczba stron: 330 Format: 179 x 245 x 26 Rodzaj oprawy: Hardback Opis produktu: What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.