Experiment-Research Methodology in Marketing

Experiment-Research Methodology in Marketing: Types and Applications An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship. Autor: Gordon Patzer Wydawnictwo: Bloomsbury Publishing PLC Rok wydania: 1996 Okładka: twarda Liczba stron: 232 Wymiary: 23.5 x 15.6 cm Język: angielski ISBN: 9780899309606