Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market

Quick Guide to Content Marketing for B2B Small and Medium-Sized Enterprises: How SMEs Can Gain More Visibility on the Market It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps—from setting goals and analysis to planning, production, and management—while addressing the unique characteristics of the B2B sector. Autor: Uwe Kleinkes Wydawnictwo: Springer Fachmedien Wiesbaden Rok wydania: 2025 Okładka: miękka Liczba stron: 137 Wymiary: 14.7 x 21 x 1.1 cm Ilustracje: 16 Illustrations, color; 6 Illustrations, black and white Język: angielski ISBN: 9783658489694