Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create brand champions. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals. Autor: Nicholas Ind Wydawnictwo: Kogan Page Ltd Rok wydania: 2007 Okładka: twarda Liczba stron: 208 Wymiary: 24.1 x 16.6 x 2 cm Język: angielski ISBN: 9780749450830